The internet has long been touted as a great way to market your company or create brand awareness. It gives unrivalled interaction with customers with the advantage of being far more affordable than most other mediums. This is a worldwide phenomenon. Over the past few years the developed world has shown incredible growth in online marketing, and it is now rivaling traditional advertising methods like radio, television and print. And now with streaming video a reality thanks to increasing broadband worldwide it is piqued to soon overtake traditional advertising in a big way.
Worldwide online ad spend is predicted to grow from $19,5bn in 2005 to more than $55bn in 2010. Online advertising globally is also showing faster growth than all other mediums, steadily eating away at the total advertising revenue pie.The high price of broadband connections have limited us in the past and the subsequent low uptake , have had a direct influence on online advertising and eCommerce in general. But we are now positioned to change all that with introduction of wimax in pune and Hyderabad by end of this year , the broadband market in India is exploding.
Broadband has been a big driver behind the growth of eCommerce and online marketing internationally, with new services and products being developed specifically for high-speed internet users. Companies and advertising agencies now are eyeing the internet as a viable marketing avenue or as an alternative to traditional mediums like print, television and radio, especially when targeting the youth and a more specific market in the higher-income bracket, online advertising becomes a very attractive option.The low cost of online advertising in comparison should make it an attractive marketing option for companies. The cost for a full page advertisement in a prominent magazine or newspaper can run into lakhs for a single issue. For a far smaller investment one can get excellent exposure on a website, attracting a similar or more highly targeted readership, for a continuous period of a few weeks or even a few months. Definitely great value for money.
My Video Talk India - A Successful USA Based Multinational is in its prelaunch stage in India is well positioned with its Video on websites and Video web Mail products to Garner a large share of this online Advertising market.
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